TED
TED

April 27, 2026 · 4 min read

3 Ways to Create a Truly Original Design | Lope Gutierrez-Ruiz | TED

3 Ways to Create a Truly Original Design | Lope Gutierrez-Ruiz | TED
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Key Takeaways

  • 1We're all living in a connected world where we constantly share images and video content using the same platforms.
  • 2As a designer and partner at a studio based in Austin and Barcelona, where we create experimental display variable typography that pushes technolog...
  • 3Idea Number One: Truly Embrace Different Backgrounds
  • 4Really, truly embrace working with people who have different backgrounds and live different lifestyles.
  • 5When we collaborate on projects, we're not only bringing different visual preferences but also different lessons from being part of subcultures and...

Overview

We're all living in a connected world where we constantly share images and video content using the same platforms. This is creating design trends that are starting to look remarkably alike - the same color palettes, the same '70s revival typography, and the same illustration styles everywhere. For those of us working in the creative field, this homogenization has transformed making unique work from a nice-to-have into an absolute necessity.

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