TED
April 6, 2026 · 4 min read
Jermaine Dupri on the Art of Making a Hit | On the Spot | TED
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Key Takeaways
- 1What's up y'all?
- 2What do I love most about producing?
- 3How has Atlanta played a role in my success?
- 4I used to see these shirts at the airport listing Detroit, LA, Tokyo and London, and I'd think, why don't they put Atlanta on these shirts?
- 5What's my formula for making songs?
Overview
What's up y'all? Welcome to Atlanta. Let me pull back the curtain on how hit songs really get made.
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