Ed Lawrence
March 11, 2026 · 5 min read
Businesses On YouTube Have A BIG AI Problem
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Key Takeaways
- 1There's a red line going down on the graph that represents a massive problem for businesses and educators on YouTube right now.
- 2The big problem isn't that YouTube changed - it's that people changed.
- 3Looking at my old channel Film Booth, I could almost guarantee that "mistakes" videos would generate views.
- 4The reason becomes clear when examining Google Trends data.
- 5This trend isn't isolated to fitness.
Overview
There's a red line going down on the graph that represents a massive problem for businesses and educators on YouTube right now. It might explain why you're getting fewer views and sales, or why YouTube feels harder than before. And surprisingly, it has nothing to do with the algorithm.
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