Alex Hormozi
April 14, 2026 · 6 min read
If I Wanted to Scale An Online Store, Here's What I'd Do
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Key Takeaways
- 1When Luis Laura approached me with his railing business doing $2.
- 2The most concerning problem was that 81% of his customers were coming from a single traffic source - Google Ads.
- 3Luis was spending over $300,000 annually on marketing, his customer acquisition cost had doubled from the previous year, and his conversions were d...
- 4Looking at his customer mix, 70% of his business came from DIY customers, with the remaining split between contractors and designers.
- 5Rather than overwhelming Luis with twenty different tactics, I decided to focus on two or three high-impact changes that he'd actually implement.
Overview
When Luis Laura approached me with his railing business doing $2.5 million in revenue but facing serious scaling challenges, I knew we had to cut through the noise and focus on what would actually move the needle. His company, Optimum Works, sells railings to homeowners, contractors, and designers, but despite the impressive revenue numbers, there were some glaring issues that needed immediate attention.
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