TED
January 13, 2026 · 7 min read
The Question That Saved My Company from Bankruptcy | Sharon Price John | TED
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Key Takeaways
- 1Do you know your organization's true purpose?
- 2I know I had to when I became the CEO of Build-A-Bear Workshop.
- 3So shortly after I got there, I brought the whole organization together to share my textbook turnaround plans.
- 4Frustrated, I turned to the crowd and I said, "Does it matter if Build-A-Bear exists?
- 5Now, before you answer that question, you might need to know just a little bit more.
Overview
Do you know your organization's true purpose? Many people say it's shareholder value, the products you make or the services you provide. But it's much, much more than that. It's like what really makes your company's heart beat? Well, in today's complex world, shouldn't we all be thinking about that?
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