Roland S. Martin
January 25, 2026 · 3 min read
When Athletes Take Control. Media Starts to Lose Its Grip. PlayersTV Arrives.
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Key Takeaways
- 1The sports media landscape is experiencing a seismic shift as athletes increasingly bypass traditional gatekeepers to control their own narratives.
- 2"It used to be sports writers who are mostly white control the narrative, control the content," explains Roland Martin.
- 3PlayersTV was specifically built for athletes who want to maintain ownership of their intellectual property while having direct access to distribut...
- 4The platform operates as both linear and FAST (Free Ad-Supported Streaming Television), offering various content formats including podcasts, realit...
- 5Notable investors and participants include Kyrie Irving, Chris Paul, Damian Lillard, Travis Kelce, Dwyane Wade, and Ken Griffey Jr.
Overview
The sports media landscape is experiencing a seismic shift as athletes increasingly bypass traditional gatekeepers to control their own narratives. PlayersTV, a new platform co-founded by Deron Guidrey, represents this transformation by putting content creation and distribution power directly into the hands of professional athletes.
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