Alex Hormozi
March 24, 2026 · 5 min read
How to Get Your Customers to Stay FOREVER
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Key Takeaways
- 1Customer retention is the lifeblood of any recurring revenue business, and with over 22 million users on Skool, we've learned some powerful lessons...
- 2Understanding Your Churn Like a Leaky Bucket
- 3Your monthly recurring revenue grows when new members exceed churned members.
- 4Know Your Retention Benchmarks
- 5Across the Skool platform, the average monthly retention is 80%, meaning 20% churn monthly.
Overview
Customer retention is the lifeblood of any recurring revenue business, and with over 22 million users on Skool, we've learned some powerful lessons about keeping customers engaged for the long haul. These insights don't just apply to online communities - they work for any business with recurring revenue.
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